Most professionals have a fundamental understanding of how search engines like Google determine rankings. However, the average consumer knows little about how those sites appear at the top of their listings. With that in mind, we wanted to set the record straight today by providing some critical information. You can take a look at the infographic we’ve attached if you want to learn more.
Relevance
Google and other search engines will always try to provide you with the most relevant listings. In most instances, they determine that by assessing the text published on the website. So long as it contains the keywords you’re after, the site should appear on listings.
Click-through rate
Search engine operators know how many people click links on their results pages. The links that get the most clicks will start to rise through the rankings. That is because Google knows they are more accessible than the alternatives on the page.
Backlinks
Backlinks are also important when it comes to ranking websites in search results. Google thinks domains are more popular based on the number of other sites linking to them. It’s possible to manipulate this part of the algorithm using creative content marketing.
With a bit of luck, you should now have a better understanding of how search engines work. Of course, there’s a lot more to read if you want to increase your education. All consumers should try to understand the process because it affects their buying patterns. People think they’re making a personal choice, but they’re often doing what Google wants them to do.
Infographic Produced By SEO Training
