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Part of having a user-friendly website that creates a great customer experience is to ensure that it is also accessible to those with disabilities, which moving your business to Drupal accessibility can help you do. In the meantime, the WCAG (Web Content Accessibility Guidelines) offers various tips to help make your visual design…

Link building is a technique in search engine optimization (SEO) that aims to increase the search engine rankings of a site by acquiring hyperlinks from other websites. Link building on the Internet works similar to word-of-mouth recommendations in real life. If someone is new to the neighborhood and asks the locals for great restaurants in the…

Effective engineering is what makes the world go around. It is essentially what makes it tick and move in the right direction. But what is engineering? It is merely the utilization of both science concepts and mathematics to understand and mitigate problems. Engineers and other problem-solvers work together to learn how everything goes together, and they…

Many of today’s most successful marketing campaigns rely on engagement. Rather than fixed pieces of communication, they provide unique points of contact with consumers that build relationships. These encounters promote excitement and interest, but more importantly, they nurture reciprocal interaction that leads to loyalty, passion and, ultimately, brand love. The result: increased sales. Indeed, a…