Running your own e-commerce business can be both incredibly rewarding but also incredibly challenging – particularly if you’re relatively small, and working independently. However this need not necessarily be the case, there are a few things you can implement now that can help see your e-commerce business go from strength to strength. What follows are just a few examples you can start to use today:
Offer a Better User Experience
First and foremost you should focus on your website as this is what can make or break a shopper’s decision to buy from you. If your site is sluggish, or looks very basic it will more than likely deter your customers. The simple thing here is to format your site so it has a quick load time and that it offers a user-friendly experience. Things should be easy to browse and the information they need should also be easy to find.
Invest in More Delivery Options
Along with the user experience, you might also want to offer better additional services, for instance with your deliveries. You don’t necessarily need to do this yourself either as you can use a logistics company like TNT. Link to their respective services and give your customers more choice with their consignments.
Have Mobile Compatibility
An ever increasing number of online sales now come from mobile phones, so you’ll be doing your company a disservice if you don’t make your site mobile compatible. Obviously this is dependent on your own abilities and skills sets, so if in doubt seek professional advice from a web designer to see how you can make your ecommerce site suitable for use with smartphones and tablets.
Work with Social Media
Lastly, you need to draw attention to your website as much as you can and as such you should link all of your social media platforms back to your site and direct traffic to your offers and sales. Use your company Facebook and Twitter profiles to share information about your company and whatever deals you have but make sure you provide the right links for people to follow. The best part about these platforms of course is they are essentially a free means of marketing for your online business.
It’s no secret that the online world is one that can allow you to access more potential clients, so make sure you take some of the above advice on board and make your e-commerce business more successful.
