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Author page: Niels Bosch

Are We Really Heeding Our Data? - 1

Are We Really Heeding Our Data?

Everyone understands the value of data, at least everyone currently trying to extract value from it. It promises to aid decision making by adding objective facts to our subjective assumptions. Data shows us things as they really are, which is exactly why it can’t be ignored. So, why are so many of us ignoring it?…

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4 SMS Marketing Myths Debunked - 9

4 SMS Marketing Myths Debunked

Still not sure about making the jump into the SMS marketing world? Here’s 4 reasons you should. Have you been thinking about investing in SMS messaging for your company? If so, what’s holding you back? Are you afraid that it won’t appeal to your audience -- or maybe that it’s too time-consuming to…

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