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Author page: Niels Bosch

The Evolution of Online Gambling  - 4

The Evolution of Online Gambling 

Betting is a pastime that has been around for centuries, but things have changed a great deal since the ancient Greek and Romans used to wager their odds. While the anticipation and excitement that betting creates has not changed, the process of staking money has become increasingly sophisticated as time has passed. Just with everything…

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How Tech Enhances Experiential Marketing - 9

How Tech Enhances Experiential Marketing

Many of today’s most successful marketing campaigns rely on engagement. Rather than fixed pieces of communication, they provide unique points of contact with consumers that build relationships. These encounters promote excitement and interest, but more importantly, they nurture reciprocal interaction that leads to loyalty, passion and, ultimately, brand love. The result: increased sales. Indeed, a…

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